Amazon Prime Day Drove Brick & Mortar Business Too
Amazon’s Prime Day deals with brick and mortar retail, as well as a new study reveals.
This year, Prime Day – on 13 & 14 October – visit offline, according to Placer.ai data.
This activity suggests that the general excitement surrounding a retail event can benefit sales both online & offline.
During the two day event,
Walmart, Target, Whole Foods & Best Buy all saw a significant improvement in visits compare to the 6 week average predecessor Prime Day.
Best Buy saw the most impressive 21.7 % increase in visits during the Prime Day event.
Target saw a significant jump in 7 % year over year visits.
These retailers are involve with the event by launching exclusive deals to help them run the business & compete with Amazon.
While offline retailers experience an increase in visits compare to the 1st six weeks,
trips shorter compare to other Prime Minister’s Day events.
One reason for this is that in 2019 Prime Day 15 and 16 July and retailers had more time to prepare for offline sales.
In addition, the summer period of 2019 was a strong time for retail sales.
This year, target visits down 15.9 %, Walmart trips 19.1 % and Best Buy visits were down 11.6 % compare to Prime Day in 2019.
According to Placer.ai., the shift in epidemic and prime day dates particularly challenging compare to two years visits.
While offline retailers had improve visits during Prime Day, Amazon the clear winner.
The e-commerce giant had an increase in visits to warehouses, an indicator of online demand,
compare to Prime Day 2019 as well as similar days in 2019.
Placer.ai notes that this is an important indicator of the company’s activity and its ability to handle increase demand.
Although Amazon clearly led the activity on Prime Day – no surprise, as the event is the company’s –
an increase in offline visits shows how closely brick and mortar and online shopping actually occur,
And how physical retail can benefit from an increase in online sales.
Placer.ai conclude. Of course.
But offline retailers have shown that even when online push is promoting urgency and excitement, physical retail can still benefit.
Placer.ai study also underscores the increasing dependency between online and brick and mortar retail.
A study by the International Council of Shopping Centers suggests that physical stores can increase online revenue.
The ICSC found that a brick and mortar store in an area could increase traffic to the retailer’s website by 37 %.