A few Days earlier Tanishq releases an Advertisement Video for the promotion of their brand.
In this advertisement, they showed an inter cast marriage of a Hindu girl and a Muslim boy.
However, They show in this Ad that a pregnant Hindu girl with her Muslim mother in low in her baby shower ceremony.
This is a 45-second commercial advertisement presented by Titan Group’s jewellery brand Tanishq.
Tanishq named this initiative “Ekatvam” means oneness.
So, This advertisement has hurt the Hindu sentiments.
Every time Hindu girls are shown in this type of secular Ads.
This type of Ads glorifies love jihad type of mindset in the society.
So, on social media #Boycott_Tanishq trends started.
After these trends on social media, Stocks of Titan falls by 2.5% in just 1 day.
And Titan Company’s market cap falls down by Rs 2700 crore.
Then the Company removes this Advertisement and they apologised for this Ad on Twitter.
But, some of the politicians supported this initiative of Tanishq like Shashi Tharoor.